Influencer Marketing

What is influencer marketing?

At a fundamental level, influencer marketing is a type of social media marketing that uses endorsements and product mentions from influencers–individuals who have a dedicated social following and are viewed as experts within their niche. Influencer marketing works because of the high amount of trust that social influencers have built up with their following, and recommendations from them serve as a form of social proof to your brand’s potential customers.

What works in Influencer Marketing

Carefully consider your approach to
influencer marketing

  • Be organized, put together a strategy, plan, and budget, spend time on research
  • Decide on your approach to finding influencers – find them organically, subscribe to a platform, or work through an agency
  • Be patient and be human – people talking to people, not companies talking to companies

Develop a schedule

  • Does the influencer prefer monthly/quarterly/biannual calls or newsletters?
  • Integrate with your PR schedule, product release schedule, etc.
  • Send emails on behalf of key executives. Plan travel schedules for executives and arrange face-to-face meetings

Ways Ecommerce Stores Are Using Influencer Marketing