E-Commerce Business

What is Difference Between Digital Marketing and E-Commerce Business Marketing?

The term digital marketing refers to the use of digital channels to market products and services in order to reach consumers. This type of marketing involves the use of websites, mobile devices, social media, search engines, and other similar channels. Digital marketing became popular with the advent of the internet in the 1990s.

Digital marketing involves some of the same principles as traditional marketing and is often considered a new way for companies to approach consumers and understand their behavior. Companies often combine traditional and digital marketing techniques in their strategies.

Types of Digital Marketing Channels

Website Marketing

Pay-Per-Click (PPC) Advertising

Content Marketing

Social Media Marketing

Video Marketing

SMS Messaging

Key Takeaways