What is a content manager?
Content managers develop and distribute timely, relevant content for audiences. To do that, they have a deep understanding of their company’s brand voice and use it to communicate with customers.
In addition to creativity, being a content manager usually involves the management of projects and a content team. They also might collaborate across other teams for projects.
This role is not entry-level — content managers are generally expected to lead their team and foster growth, so it’s a job that’s filled by someone with a couple of years of experience in marketing, communications, and project management.